Jaguar World

CRAIG CHEETHAM

Where Jaguars are concerned, a trim level is much more than a badge. In Craig’s world, at least…

The Ford-era Jaguars have their critics and in some cases for justifiable reasons – after all, even as a huge fan of the cars I’ll admit that some of the switchgear and interior fit and finish leave a lot to be desired.

One thing that Ford did teach Jaguar, though, was how to properly market a car. Whether you’re a Ford

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