Chicago Tribune

Michael Phillips: Will Sundance Institute x Chicago be good for the local film industry?

People take photos beneath the marquee of the Egyptian Theater during the Sundance Film Festival on Jan. 22, 2020, in Park City, Utah.

CHICAGO — There’ll be more than one story to write about Sundance Institute x Chicago 2024, coming to town June 28-30. A sort of pop-up import, sponsored by the Chicago Film Office and city tourism bureau Choose Chicago, Sundance Institute x Chicago is the power of branding incarnate. The event will consist of a modest four-screening package of titles that premiered in January at the annual Sundance Film Festival of Park City, Utah, fame.

The off-screen activity is apparently the bigger deal: panels, discussions and filmmaker-centric meetups, patterned after the Sundance Institute’s programs designed to develop new work. Chicago’s late-March announcement included a mayoral endorsement, citing the three-day Sundance-branded event as a “momentous occasion for our

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