Michael Phillips: Will Sundance Institute x Chicago be good for the local film industry?
CHICAGO — There’ll be more than one story to write about Sundance Institute x Chicago 2024, coming to town June 28-30. A sort of pop-up import, sponsored by the Chicago Film Office and city tourism bureau Choose Chicago, Sundance Institute x Chicago is the power of branding incarnate. The event will consist of a modest four-screening package of titles that premiered in January at the annual Sundance Film Festival of Park City, Utah, fame.
The off-screen activity is apparently the bigger deal: panels, discussions and filmmaker-centric meetups, patterned after the Sundance Institute’s programs designed to develop new work. Chicago’s late-March announcement included a mayoral endorsement, citing the three-day Sundance-branded event as a “momentous occasion for our
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