A MIMICRY MACHINE THAT CAN PRODUCE knock-offs to order may not be what the world most needed in 2024. But thanks to generative AI, we can now request verse in the style of Bob Dylan or Keats, computer code, diversity guides, or visual images. With the newest models able to produce video, too, we’ll soon be able to recreate a personalised “Elvis” performing in our living room. The former Google research director and FTC expert advisor, Meredith Whitaker, calls the output “derivative content paste”.
And the bill for this novelty is only now becoming apparent. OpenAI originally restricted public access to its GPT (“generative pre-trained transformer”) models, citing the risks posed by misuse, including impersonation and fraud.
But in late 2022, as
