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    Et tu, Larry? Why so many celebrities are shilling for crypto

    The crypto economy got the red carpet treatment at Super Bowl LVI. The biggest cryptocurrency exchanges, looking to demystify their businesses for tens of millions of Americans, secured commercials during the big game, which cost up to $7 million per 30-second spot. Some enlisted famous faces. Larry David appeared as a clueless time traveler who turns up his nose at great innovations (The ...
    by Ryan Faughnder, Los Angeles Times Feb 14, 2022 6 minutes

    The crypto economy got the red carpet treatment at Super Bowl LVI.

    The biggest cryptocurrency exchanges, looking to demystify their businesses for tens of millions of Americans, secured commercials during the big game, which cost up to $7 million per 30-second spot. Some enlisted famous faces.

    Larry David appeared as a clueless time traveler who turns up his nose at great innovations (The wheel? Eh. The lightbulb? "Can I be honest? ... it stinks.") before pooh-poohing a pitch for crypto company FTX. The tagline: "Don't be like Larry. Don't miss out on the next big thing." Later, LeBron James schooled his younger self about taking chances in an ad for Crypto.com.

    It was widely anticipated that big names would back crypto and non-fungible tokens, or NFTs, during the big game. So much so that ahead of the match, cryptocurrency trading platform Binance dropped videos featuring the Miami Heat's Jimmy Butler and music artist J. Balvin warning viewers against celebrity crypto endorsements.

    "On Feb. 13,

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