For the world, he’s a master of luxe imagery and dreamy couture. In fact, it wouldn’t be an exaggeration to say that the Indian equivalent of a ‘dream wedding gown’ is a Sabyasachi . However, as I chat with the force that helms the brand—seated in a comfortable nook in his Kolkata home, Sabyasachi Mukherjee tells me on a Zoom call that he’s “thriving” thanks to the weather—it is evident how aware he is of what his brand means to the middle-class Indian woman with lofty aspirations. “The cheapest product by us right now is a belt. And I have
ATTN: the couturier now bets on beauty
Mar 30, 2024
4 minutes
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