Toor Whisky
DANIELLE SCHOEMAN & GERRIT WAGENER
START-UP COSTS: ‘It’s a capitalintensive business. We had to start with more than R1 million just to get the concept off the ground before we could look at further investment.’
TURNOVER: ‘We’ve been in retail for just more than a year and our turnover has grown steadily. We’re not where we want to be yet, but we know that establishing a brand takes time. Our belief is that South Africans will look at local alternative options for whisky in the coming years as imports become more expensive.’
Toor, a collaboration between Redford Beverages and Doña Distillery, is poised to transform the whisky scene in South Africa. Leading this venture are Gerrit Wagener, the CEO of Redford Beverages, and distiller Danielle Schoeman, the owner of Doña Distillery.
How did this venture come about?
Gerrit: I’ve been around the whisky scene for a good while, and I noticed a
