For many a young New Zealander, Rhythm & Vines is the highlight of the Kiwi summer. The three-day musical extravaganza held in a Gisborne vineyard attracts around 88,000 attendees each year.
Unlike its contemporaries, Rhythm & Vines is seen as something of an It-festival, with many past attendees considering their experience unforgettable. Naturally, brands up and down the country flock to be associated with it. This involves more than just slapping a logo on the side of the stage and calling it a day, though – it’s about creating an experience that aligns with attendees
