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  • American Whiskey Magazine

    ON WITH THE SHOW

    May 03, 2021 5 minutes
    WRITTEN BY PEGGY NOE STEVENS

    Kellie Shevlin is the founder and creator of the Craft Beverage Expo & Distribution Conference (CBE). She was hoping to create an event where craft beverage producers could network and connect on the challenges faced by them in producing and showcasing their beverage to the world. It is inevitable that events such as the CBE support the growing sector that is craft whiskey, and in turn, allow whiskey lovers to see the best of American craft.

    The event was intended to provide a place to share solutions across commodities in areas such as branding, packaging and direct-to-consumer. Prior to CBE, events such as this were delineated by product or region. This was the first event where craft producers could network across different product categories and get answers

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