From the introduction of multipurpose products and “complicated” treatments you can now do at home, to how goods are marketed these days, the beauty industry is one that constantly thrives on innovation.
It is also growing massively. In Singapore, the beauty and personal care market is projected to generate a revenue of US$1,244 million ($1,639 million) this year. Within this industry, there has been a surge in demand for organic and sustainable products.
As with any major industry, it is ripe for disruption too. It’s not surprising to see that technology is playing a big part in the way we consume beauty products. The experts we spoke to are excited about these changes – and you should be too.
Here’s a rundown of seven beauty trends we'll see in the coming years.
AI AND CUSTOMISED SOLUTIONS
AI is not a new phenomenon in the beauty industry, but its advancements are making shopping for beauty products even more personalised. For instance, shoppers can access AI skin analysis tools in Sephora, as well as diagnostic apps developed by skincare brands, such as La Roche Posay’s Effaclar Spot Scan.
Dr Harvey Ho, founder of Skinscape Clinic, highlights the significant advancements in technology, noting that certain devices now offer 3-D post-treatment previews prior to undergoing procedures, enabling patients to visualise the expected outcomes. He emphasises the widespread adoption of such technology in spas and clinics, asserting that it has significantly enhanced
