It’s hard to separate the wheat from the chaff when it comes to skincare, especially with trends emerging all the time on TikTok. Although it’s tempting to try out these social media beauty hacks, beware that your skin may end up the worse for wear. Slugging for instance, where occlusive moisturisers are applied on the skin overnight to seal in moisture, may potentially cause breakouts for those with oily, acne-prone skin. With such viral trends disappearing by the time the next new hacks roll around, we wanted to look even further into the future. Who better to turn to than industry experts who founded their own beauty brands and are deeply attuned to the evolving needs of their clientele? With more skin in the game than your average TikToker, they take a look into the crystal ball to tell us what we’ll be putting on our faces for the next decade and beyond.
