A guide for the electorate or an attempt to influence outcomes?
Recently, the South African National Editors’ Forum (Sanef) issued a statement in which it addressed the use of opinion polls and cautioned that some of them left “a lot to be desired when it comes to their depth, audience reach, and what exactly they want to achieve”.
The statement appeared in the context of the 2024 national and provincial elections which show new contestations among the parties and significant changes in public
