Whisky Magazine

THE (OVER-)ANALYSIS OF WHISKY

For those who love getting their teeth into some juicy statistics, the start of 2024 has been a veritable buffet. First, to our canapés: the release of financial results from three of the biggest names in drinks.

for 2023/24 showed 3 per cent drops in organic sales and organic profit, which it largely attributed to a €576 million (£493 million) hit from currency fluctuations in the US, Argentina, China, an 11.1 per cent fall in operating profit and a 0.6 per cent drop in organic net sales. While it also referenced an “unfavourable foreign exchange impact”, the fall was largely due to a 23 per cent decline in sales in Latin America and the Caribbean, equating to US$310 million.

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After studying English literature at university, Bethany worked as a journalist for regional newspaper groups before moving to the spirits industry. She was appointed as editor of Whisky Magazine in 2022, having previously edited its sister titles Gi

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