Each February, the Distilled Spirits Council of the United States (DISCUS), a trade organisation, delivers an economic briefing that offers detailed sales data for each spirits category. Every year for more than a decade, the underlying theme has been growth. Social media, traditional media coverage, and legislative measures that put liquor on equal footing with beer and wine all drove growth, even during the pandemic years, when people happily splurged
CRUNCHING THE NUMBERS
Mar 25, 2024
2 minutes
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