Readers will likely have heard recent rumblings about a supposed ‘whisky bubble’ popping. For many, this story came to a head with the recent release of data from number crunchers Whiskystats and the much-misquoted Knight Frank Luxury Investment Index (KFLII), compiled by Rare Whisky 101.
Whiskystats’ Insights Report 2022 reported how its Whisky Index lost 16.5 per cent of its value in nine months, and an overall market loss of