South Korea may have Cha Eun Woo and BTS, but even these K-drama and pop idols would admit there’s an even bigger star than them, at least when it comes to food.
Say “annyeong” to hanwoo, the prized Korean beef which is fast gaining popularity among global meat-eaters looking for a tasty alternative to the now almost ubiquitous wagyu. Thanks to the wide appeal of K-drama – where TV characters always promise each other hanwoo as a celebratory treat – and tourism, this rarely exported beef has become one of the main draws for food-loving travellers to Seoul.
But while Korean BBQs are a dime a dozen in the city, not all of them serve hanwoo because of its high cost. Anyone who thinks they’re tucking into a bargain may realise
