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    With a federal menthol ban looming, tobacco companies push 'non-menthol' substitutes

    The alternatives have a similar taste, packaging and marketing. Anti-smoking activists say this is a way to get around state and federal bans.
    by Yuki Noguchi Mar 21, 2024 2 minutes
    The packaging on Kool brand's "non-menthol" cigarettes and its existing menthols are very similar. Anti-smoking activists argue this is a way to get around any ban on menthol cigarettes by appealing to consumers who like to smoke menthols.

    A long-awaited federal ban on menthol cigarettes and cigars remains in limbo, after the White House delayed finalizing a proposed rule until at least this month.

    In states like California and Massachusetts where such restrictions already exist, tobacco companies are launching new menthol-like products to try to sidestep regulations.

    These new "non-menthol" tobacco products mimic traditional menthols; they contain a different chemical additive with a similar

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