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The State of 'Shrinkflation': Why Biden called out skimpy bags of potato chips

The term is relatively new, but companies have long hidden price hikes in plain sight by changing package sizing. Now the debate is getting political.
Lay's potato chips are on sale at a California grocery store in February 2023.

During his State of the Union address, President Joe Biden reached for one of his top recent peeves: shrinkflation.

"Too many corporations raise prices to pad the profits, charging more and more for less and less," Biden said. He complained about skimpier Snickers bars and added: "The snack companies think you won't notice if they change the size of the bag and put a hell of a lot fewer —

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