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    How EA Sports got players to opt in to 'College Football 25' for $600, free video game copy

    by Steve Henson, Los Angeles Times Mar 07, 2024 3 minutes
    UCLA quarterback Ethan Garbers throws against Alabama State at the Rose Bowl on Sept. 10, 2022, in Pasadena, California.

    LOS ANGELES — Fifteen years ago, former Nebraska and Arizona State quarterback Sam Keller filed a class-action lawsuit that in 2013 resulted in Electronic Arts Sports mothballing its popular "College Football" video game. Why? The game featured players that did not have real-life names, but resembled every player on every roster in almost every other way.

    EA settled with Keller, et al., for $40 million, and the NCAA chipped in another $20 million. Sounds

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