J. Brady Mccollough: Days of NCAA having it both ways should be nearing an end

It was five years ago this month that the landmark Ed O'Bannon v. NCAA antitrust trial took place, bringing hope to former, current and future major college football and men's basketball players who knew only a world in which their earning power was limited for as long as they were wearing a university's famed brand and colors.

During those historic three weeks inside the United States Courthouse in downtown Oakland, the NCAA's business model was laid bare. On the first day of the trial, the NCAA, an organization created by university presidents to represent their best athletic interests,