OPINION | END USER
Last month Disney purchased a US$1.5 billion stake in Epic Games – the company responsible for Fortnite and Unreal Engine 5 – and thanks to the former it’s nowadays extremely wealthy: Epic Games is worth US$32 billion (Disney is worth US$178 billion).
has become a global phenomenon in gaming. More importantly, it’s an amazingly pliant marketing tool, through to pop icons like Ariana Grande and Blackpink.