Unwanted marketing material is one of the pain points of modern life. As retailers jostle and elbow their way into our inboxes and phones via email and text in the hope that getting our attention will elicit a purchase, many are achieving the opposite – anger rather than allegiance.
Consider this scenario: you buy a pair of shoes in a physical store, when the person ringing up your purchase asks for your email address. “So we can email you the receipt,” he explains. With one eye on easier filing of tax receipts or household budgeting, you then remember to check whether this also signs you up to receive marketing emails. You are assured that no, it's solely for your receipt. You leave
