CLAYTON M. CHRISTENSEN, THE LATE HARVARD professor acclaimed for his work on the theory of disruptive innovation, famously put forth that of the 30,000 new products introduced annually, 95 percent will fail.
Such a daunting figure, though, does not stop new products from entering the market every day. To help has partnered with market research firm BrandSpark Internationalto present the 16th annual Best New Product Awards.
