THERE IS SOMETHING TO BE SAID ABOUT BUYING A NEW product and wondering how you lived all your life without it. Unfortunately, there is also the flip side of the coin. Sometimes a new purchase is not only disappointing, it’s also wasteful—especially when the product isn’t something that can be returned or exchanged. According to some experts, that risk is very real, with 95 percent of new products failing.
To help and market research firm BrandSparkhave teamed up to compile our fourth annual Best New Product Awards list. and BrandSpark invited shoppers to vote on their favorite new products. Then BrandSpark surveyed over 10,750 American consumers and asked them which new products launched after July 1, 2022, they not only like, but have also tried and will purchase again.
