Why do I get so existential on some birthdays?
In the year before a milestone birthday, people are more likely to reflect on their lives and make significant changes. Why are we so affected by these essentially arbitrary points in time?
Research shows humans are very tuned into real or perceived fresh starts when it comes to changing our habits. We know people are more likely to think about their health on Mondays.
And people Google “diet” and go to the gym much more often at the beginning of a week, month or year, compared to at other times.
Ever made a New Year’s resolution? It turns out, birthdays act as strong landmarks for us, interrupting the otherwise trivial events that happen to us every day. So, it is no surprise that a birthday has the power to inspire changes in our behaviour. Recent research into this topic
