“I call mocktails the fruit salad,” says the model Constance Jablonski. Her friend Maggie Frerejean-Taittinger agrees. “It’s a shame if it’s too sweet and you can’t have three or four.”
In 2021, the two women co-founded French Bloom, a 0.0% alcohol sparkling wine, as a much-needed alternative to water (too boring), soda (too casual), and the dreaded syrupy-yet-overpriced mocktails, for those who are sober or merely conscious of how much alcohol they drink.
Jablonski is French, as is Frerejean-Taittinger’s husband. They were friends, but really bonded in 2019 over both feeling like…whatever the to a drink. “As a model, I was traveling nonstop and always jet-lagged. Alcohol was not always compatible with my life. But in my social life and my business life, if you don’t bond with a drink, it’s hard.”
