Ultimate Adventure Bike

A TRIUMPHANT LAUNCH

If you’re a motorcycle manufacturer and you are truly proud (and confident!) of your latest new model, and you have the marketing dollars to do it, then why wouldn’t you introduce your new bike in the kind of location it was designed for?

Back in 2012, Triumph Australia decided it was time to go big with the Australian media reveal of the then new Tiger 1200 Explorer. They were keen to let their biggest cat out to play in a real big way.

So around a dozen leading Aussie moto media representatives were split into two packs: the first group would ride the

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