MASK The Magazine

NOW STREAMING: THE INVISIBLE TRAP OF SUBSTANCE NORMALIZATION

rom peers to music to streaming services, messages that normalize substance use are everywhere. These media platforms idealize substance use, making it look cool and alluring. Though some media illustrates the consequences of substance use, this is often not the case. Instead, the frame used is one of the “cool, social teen,” someone who is fun and charismatic, someone to be. Even when consequences are shown, it’s framed

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