Patronising to compare broadband price rise to coffee
I’m pleased that BT has confirmed that it will abandon price increases linked to inflation, but I found their announcement patronising. CEO Marc Allera compared the new rise of £3 to “about the price of a takeaway coffee every month” (Issue 676, page 7).
I understand he’s trying to say that in the grand scheme of things, £3 a month isn’t a lot. But his error is to compare an essential item like broadband with an unnecessary purchase like coffee. It was a flippant comment that fails to appreciate how reliant all of us are on reliable broadband – which is ironic, given that it must be Mr Allera’s aim to get us all signed up to ultra-fast connections.
Pat O’Shea
