Chicago Tribune

Shakeia Taylor: With NIL, Caitlin Clark could be ushering in new era of WNBA player endorsements

Iowa Hawkeyes guard Caitlin Clark drives to the basket while being guarded by Northwestern Wildcats guard Casey Harter in the second half at Welsh- Ryan Arena on Wednesday, Jan. 31, 2024, in Evanston, Illinois.

CHICAGO —When Caitlin Clark comes to town, it’s an event. Sold-out crowds, sneaking into side doors of hotels and police escorts.

Clark and the Iowa women’s basketball team are box office. Every game is a home game thanks to thousands of fans who created a sea of black and yellow at Hawkeyes games all over the country. When they made an appearance in Evanston on Jan. 31, one person told me, “she’s like the Beatles.”

“Every single game, I play and it’s all sold out. So

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