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    The Dating App Paradox: Why dating apps may be 'worse than ever'

    Investors in dating app companies are suffering from heartbreak. As these companies shift gears and try to make a profit, many of their users are heartbroken too.
    by Greg Rosalsky Feb 13, 2024 7 minutes
    Source: Malte Mueller

    Over the last couple years, dating app companies like The Match Group and Bumble have learned that, like love, their business is a battlefield. Their stock prices are on the rocks. Their investors are heartbroken. They're getting ghosted by users and failing to woo Gen Z. It's no wonder why the CEOs of both companies have recently resigned.

    Lost love in the crowded dating app market is nothing new. One moment a dating app might be hot and heavy with consumers, but the next they're getting dumped. The Match Group has tried to overcome this problem by incubating new dating apps and, more aggressively, acquiring rival ones. Originally just associated with the dating site Match.com, The Match Group now oversees a sprawling dating empire of at least 45 dating apps, including Tinder, OkCupid, Hinge, and The League.

    Before we dive deeper into their problems, it's worth saying that dating apps have helped many people find love. According to a survey of Americans , "one in ten partnered adults — meaning those who are married, living with a partner or in a committed romantic relationship —

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