Businesses decide less is more as Coca-Cola discontinues half its drinks
How much choice is too much?
Apparently for Coca-Cola, it's about 400 different types of drinks.
That's why the beverage company recently decided to discontinue half of them, shedding brands like Tab, Zico coconut water, Diet Coke Fiesty Cherry and Odwalla juices but still leaving about 200 others to choose from.
It's a move that other businesses are making as well, reducing the variety of offerings from mayonnaise to cereals to cars and instead focusing on what they think will sell best.
Stew Leonard’s, a supermarket chain that operates stores in , and , now has 24 cereal flavors or types, down from 49 in 2019. Edgewell Personal Care Co., the maker of Schick blazers and Banana Boat suntan lotion, has trimmed certain varieties of its anti-bacteria wipes Wet Ones, among others. And Dollar General, based in Goodlettsville, , used to stock six different kinds of mayonnaise on its shelves and is now looking to drop a couple of them.
