TikTok Shop is taking on Amazon — one viral video at a time
The breezy TikTok is captioned "i will never use another serum!!" and shows a young woman holding a small tube and telling her followers how amazing it is.
"I have used every eyelash serum under the sun. ... About a year ago I tried this, and it has completely changed the game," says @wellnesswithlys, in a post that has more than 370,000 likes.
And there, at the bottom of the screen for people using the app, is the now-ubiquitous orange shopping cart symbol.
TikTok has surged into the e-commerce space with its TikTok Shop feature, loading users' feeds with options to buy directly from influencers without ever leaving the app.
It is positioning itself as a kind of Amazon for the social media age: a full-service, integrated marketplace where people can buy things with only a couple of
