Money Magazine

The story of Step One undies

Profile Greg Taylor

Entrepreneur who founded Step One underwear. Age 42; lives in Paddington, Sydney, and has a one-year-old son, who is taking Mandarin language lessons. “It's difficult to learn when you are older,” explains Greg.

As a boy, Greg wanted to be a Boeing 747 pilot and he eventually started taking flying lessons 10 years ago; loves swimming and working out in his home gym; collects watches – “anything that ticks”. Credits his father, Maurie, and mother, Colleen, as the best parents he could wish for. “They gave me every opportunity.” First job, growing up in Benalla, Victoria, was collecting cans at the football. Later, hired classmates to collect them for him, paying them only half the price he earned. “I was just directing the traffic.” His best investment was paying off the mortgage on his home. Invests in companies that will change his life.

While at

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