Nobody’s perfect. We all make mistakes, from the littlest kindergarteners to the world’s most valuable and powerful corporations. What’s most important is how we respond to our mistakes, of course. Do we learn and grow? Do we deny and deflect? Or do we just give up?
What I’m saying is that sometimes Apple learns important lessons from its failures that inform its future attempts…but sometimes it seems to just shrug its shoulders and give up.
ADORABLE FAILURES AND THEIR REACTIONS
Apple is a proud company that hates making mistakes and hates owning up to them even more. When Apple corrects a mistake, it generally