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    Why old-fashioned TV is still the winning ticket for political ads

    Anyone who has followed the fate of the TV business in recent years could not be blamed for thinking the medium is dying. Consumers have been shifting away from traditional or linear TV viewing that is watched in real time to streaming video, where they can watch what they want on demand. In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen. But ...
    by Stephen Battaglio, Los Angeles Times Jan 16, 2024 4 minutes
    A waitress turns up the volume on the U.S. Presidential Debate between Republican President Donald J. Trump and former Democratic Vice President Joe Biden, at Decadence restaurant in Hermosa Beach, California, on Oct. 22, 2020.

    Anyone who has followed the fate of the TV business in recent years could not be blamed for thinking the medium is dying.

    Consumers have been shifting away from traditional or linear TV viewing that is watched in real time to streaming video, where they can watch what they want on demand. In 2023, streaming surpassed broadcast and cable TV viewing for the first time, according to Nielsen.

    But in the current presidential election cycle of 2024, the mantra is — long live TV.

    Political advertising is a regular shot of adrenaline for the TV business every two years when House and Senate seats are in play. The dose is even more potent when the White House is on the

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