Los Angeles Times

Peacock stream of NFL playoff game sets record and provides a glimpse of the future

NBC’s decision to stream the NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins may stand as a pivotal moment in TV history. The Saturday game, which the Chiefs won 26-7, was exclusively streamed in most of the country on NBCUniversal‘s direct-to-consumer service Peacock, which with 30 million subscribers has struggled to reach profitability. Based on the preliminary ...
George Karlaftis of the Kansas City Chiefs and Tyreek Hill of the Miami Dolphins react after a play during the second quarter in the AFC Wild Card Playoffs at GEHA Field at Arrowhead Stadium on Saturday, Jan. 13, 2024, in Kansas City, Missouri.

NBC’s decision to stream the NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins may stand as a pivotal moment in TV history.

The Saturday game, which the Chiefs won 26-7, was exclusively streamed in most of the country on NBCUniversal‘s direct-to-consumer service Peacock, which with 30 million subscribers has struggled to reach profitability.

Based on the preliminary ratings for the game, Peacock

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