Super Bowl 2020 looks bigger than ever as other TV audiences shrink
by Stephen Battaglio, Los Angeles Times
Jan 31, 2020
5 minutes
No matter what the score is for the Kansas City Chiefs' showdown with the San Francisco 49ers, Super Bowl LIV is already a big win for the NFL and Fox.
Advertising for the game airing Sunday from Miami sold out before the end of November at prices topping out at $5.6 million for a 30-second commercial.
The figure is a 5.5% increase over last year, despite a 5% decline in audience for last year's game that was watched by 98.2 million viewers on CBS. Live sports have held their own against the tide of video streaming that has pulled viewers away from traditional TV. As a result, the NFL's relative strength to other programming is more valuable than ever to advertisers.
The demand for ads for
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