The Atlantic

The Internet Is Being Ruined by Bloated Junk

Sites such as YouTube, TikTok, and Twitter used to be defined by short content. Not anymore.
Source: Illustration by The Atlantic

We live in the age of the short attention span. And yet: Finding a recipe in a blog post requires first scrolling past a detailing the chef’s personal experience with the dish. Streaming shows , dragging into feature-film territory. Episodes of podcast are sometimes longer than . Even platforms once known for short-form media are stretching the limits: Gone are the days of the 280-character tweet; on X, a user (this article, for comparison, is under 6,000). YouTube videos once had a at 10 minutes long; now they (and ) reach 12 hours. for some creators.

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