Saturday Star

Unpacking the hierarchy of clicks – and cliques

social media

The internet – that global network of information and communication that rules our lives – mirrors the social hierarchy of our physical world.

For a start, you will always find the naive beginner on Facebook or social media who we geeks (read: seasoned or know-it-all users), call a newbie. They try to befriend everybody and anybody. They then “grow up” and start the painful unfriending process.

We geeks call this “digital right- sizing”– getting the right group of friends you talk

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