Post South Africa

The hierarchy of clicks

geek guide

THE internet – that global network of information and communication which rules our lives – mirrors the social hierarchy of our physical world.

For a start, you will always find the naive beginner on Facebook or social media who we geeks (read: seasoned or know-it-all users), call a “newbie”. They try to friend everybody.

They then “grow up” and commence the painful unfriending process. We geeks call this “digital right-sizing” – getting the right group of friends you talk to, who listen

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