When Steve Jobs diedWho could fill such iconic shoes? Tim Cook? But Apple’s logistics wizard is not a man you should underestimate, and under his watch Apple became a trillion-dollar company in 2018. It was Cook who turned Jobs’ ideas – the iPhone, the iPad, and projects begun during the Jobs era such as the Apple Watch – into globe-conquering successes. But the question that dogged Apple from the day of his succession was simple: what would happen when Jobs’ ideas ran out? Those questions got louder when design guru Jonathan Ive left Apple in 2019, apparently frustrated by Apple’s move to a less design-focused company.
