‘Plant-Based’ Has Lost All Meaning
A label once intended for meat replacements is now used for shampoo, booze, and nearly every other product imaginable.
by Yasmin Tayag
Jan 08, 2024
4 minutes
Several years ago, I made a New Year’s resolution to eat more plants. Doing so, I assumed, would be better for my health, for animals, and for the planet. Besides, it would be easy: The rise of plant-based meat alternatives, offered by companies such as Impossible Meat and Beyond Meat, made it a breeze to eat less meat but still satisfy the occasional carnivorous urge. I could have my burger and eat it too.
Or so I thought. Meat alternatives, I found, cost more than their conventional counterparts and are made with complicated ingredients that raise doubts about their healthiness—and even then,
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