OPINION | END USER
The long-awaited trailer for Grand Theft Auto 6 released in early December, and at the time of writing, in the days following its release, it has 103 million views. That’s an absolutely astounding number.
Rockstar and its parent company Take-Two were aware, of course, that this trailer would do unbelievable numbers, and both are likely also aware that the billions has a budget reaching $2 billion. For reference,, released in 2013, had a budget of around $265 million, and has since made $7.7 billion. Crucially, that number continues to grow thanks to and a handful of reissues.