As the fourth-generation owner of a family business, the motivation for Rainer Buchholz of Renia is simple – honor the work and innovation of his ancestors. What this means in practice is that Buchholz must produce and provide industry-leading adhesives for Renia’s clients, seek out areas for growth in market share, stay on top of the regulations that shape the industry and figure out a way to hand over the company, in due time of course, to the fifth generation.
So far, so good. Renia products, powered by an in-house team of chemists, are distributed to more than 40 countries around the world; and the U.S. location, Renia USA Inc., in suburban Atlanta, serves as a key import hub for Renia’s assortment of adhesives, bonding additives and thinners. The latest in a long line of company leaders that have steered Renia through a world war, a cold war, multiple recessions and the rise of stringent environmental guidelines, 42-year-old Buchholz
