How Geneviève Rosen-Biller Created a Sustainable Bedding Brand Customers Won’t Lose Sleep Over
While working a 9-to-5 job as a journalist in her twenties, Geneviève Rosen-Biller moved into a new apartment and wanted to sleep in bed linens that were high-quality, simple to wash, easy on the environment, affordable, and beautiful. Easy enough, right? Wrong.
After searching high and low, Rosen-Biller soon discovered that there was not a single brand that offered bedding that checked all of
