Los Angeles Times

'We are not that': How one Florida county is defying DeSantis at the 2024 Rose Parade

Stacy Ritter knew she had to do something big to distinguish Fort Lauderdale from Ron DeSantis. The Florida governor had spent more than a year attacking LGBTQ+ rights, and the Broward County seat was suffering. In 2023 alone, 18 conferences pulled bookings from the county, repelled by the state's "Don't Say Gay" bill and DeSantis' forays against queer and trans people and reproductive rights, ...
Volunteers work on the Fort Lauderdale float for the Rose Parade, "Visit Lauderdale- Everyone Under the Sun," at Rosemont Pavilion on Dec. 28, 2023, in Pasadena, California.

Stacy Ritter knew she had to do something big to distinguish Fort Lauderdale from Ron DeSantis.

The Florida governor had spent more than a year attacking LGBTQ+ rights, and the Broward County seat was suffering. In 2023 alone, 18 conferences pulled bookings from the county, repelled by the state's "Don't Say Gay" bill and DeSantis' forays against queer and trans people and reproductive rights, among other targets.

So Ritter came to California and enlisted 45,000 flowers; a raft of Brussels sprouts; the nephew of the late , one of the country's first openly gay elected officials; and what amounts to a — that is viewed by millions.

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