Woman's Own

MONEY matters

READER QUESTION

Q I’ve heard people talk about ‘skimpflation’ – can you explain the term?

A This is when companies skimp on the quality of a product or service without reducing the price. In fact, 52% of Brits say they’ve noticed that some of the food and drink products they buy have been downgraded in terms of quality or the quantity of premium ingredients, yet still cost the same or more than they used to, research from Barclays found.

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