1 Back to your roots
2023 was another big year for fitness with more advancements in technology, hundreds of new fitness studios and gyms opening, and thousands of new apps launching. But with every action there is an opposite reaction: many are finding the ever-evolving techsphere daunting, and there is an attrition to a more natural form of fitness and training. MAVERICKS Life Co. provides an antidote with The MAVERICKS Way: inviting individuals to embrace their roots and reconnect with the essence of being human in a natural world, to discover a more sustainable approach to training. “People are looking for an opportunity to tune in to their bodies and explore the outdoors, appreciating the natural simplicity of training instead of wearable tech and fitness machines,” says Jessica Christensen, CEO and founder. “MAVERICKS teaches a natural way of tuning in to your body to improve strength, flexibility, mobility and balance and to learn how to hone
