There are a couple of points in the year when thoughts, mood or culture make us naturally inclined to start afresh. September is one, with its post-holiday, back-to-work feels and new pencil smell. January is the other big one. The standard marketing message – new year, new you – may be appealing to those of us who enjoy starting over and beginning a new page, but is New Year’s Day really the best time to throw out the old and begin
