The Oldie

How to get ahead in advertising? Repetition

It may not be the most sophisticated advertising slogan ever invented, but I bet it will work.

‘Taste the tasty taste,’ it reads. And it's been plastered all over London's Routemaster buses lately, alongside a picture of a gigantic banana, and the logo of the corporate banana merchant who paid for the ad, Chiquita. I see it a lot as I cycle round town.

The company that sells advertising space on London's

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